Websites, process automations, and lead systems that help businesses grow.
Book More Jobs From the Leads You Already Get.
Mossfield builds your website, sets up your CRM, and automates the follow-up, so every lead gets a fast response and nothing slips through the cracks.
Takes 3 minutes. Built by a former commercial banker who has spent 25 years helping owners grow.
Johnson's Core Fitness
Membership fully booked within 60 days of launch, with zero ad spend.
HMR Construction
Inbound lead growth supported launching a new residential division.
The Mound Visit, LLC
Launched from scratch and generated leads from day one.
The problem
Leads Are Slipping Through the Cracks.
Most contractors do not have a lead problem. They have a follow-up problem.
Missed calls and slow replies.
The customer who does not hear back in an hour calls the next company on Google.
Leads scattered everywhere.
Texts, voicemails, emails, and a spreadsheet nobody keeps up to date.
Estimates that go quiet.
Bids go out and nobody follows up until it is too late.
No steady stream of reviews.
Happy customers never get asked, so the competition looks better online.
Each tool might work on its own. The system between them does not. That is what we fix.
What we build
One System. Three Connected Pieces.
Your website brings in the lead. Your CRM keeps track of it. Automation follows up so you do not have to.
A Website That Brings In Jobs
Look credible, show up on Google, and make it easy to request an estimate.
- Mobile-friendly site built around your services
- Service pages for the work you want more of
- Estimate request forms and online booking
- Google Business Profile setup and optimization
- Call and form tracking so you know what is working
A CRM That Tracks Every Lead
Every inquiry lands in one place, with a clear next step.
- Pipeline built around how you sell: new lead, estimate sent, won, lost
- Every call, text, and form in one contact record
- Know which leads came from Google, referrals, or ads
- Appointment scheduling tied to your calendar
- Simple dashboard on your phone
Follow-Up That Runs Itself
The steps nobody remembers to do, done automatically.
- Instant text back when you miss a call
- Automatic follow-up on estimates that have not been answered
- Job-complete review requests
- Lead alerts to the right person on your team
- Handoff from sale to scheduling without re-typing anything
How it works
How It Works
1
Free Score or Review
Take the 3-minute score or book a call. We look at how leads come in today and where they get lost.
2
Plan
You get a clear, fixed-scope plan for what we will build first and what it costs.
3
Build
We build the website, set up the CRM, and connect the follow-up. Typical launch: 10 days.
4
Launch and Manage
We train your team, launch, and keep improving it every month.
Choose the right starting point
Simple Packages. Clear Pricing.
Start where you are. Every package can grow into the next one.
Starter
Get Online and Capture Leads
Starting Price: $750 setup + $225 per month
A professional website and an organized system for capturing inquiries.
Why Mossfield
Software Gives You Tools. We Give You a Working System.
Buying software on your own
- An empty account
- A generic pipeline
- Templates you have to write
- A website that is not connected to anything
- You figure out the setup
Working with Mossfield
- Set up for how your company sells
- Follow-up written for your customers
- Website and CRM connected from day one
- Your team trained
- Ongoing improvements
About
Built by Someone Who Understands How Businesses Make Money.
I am Matt Richardson, founder of Mossfield Consulting. I spent about 25 years in commercial banking and private equity, looking at the finances of hundreds of businesses. The pattern was always the same: the companies that grew were not always the best at the work. They were the best at responding to customers and following up.
Mossfield builds that system for contractors and service businesses, so owners can spend their time on the job instead of chasing leads.
You own it. Your domain, content, and data stay yours.
Clear scope, no surprises. You know what is included and what it costs before we start.
Local and reachable. Based in Sugar Grove, Illinois. You deal with me directly.
FAQ
Common Questions
What does it cost?
Packages start at $750 setup + $225 per month. See the Packages page for details.
How long does it take?
Most projects launch in 10 days.
Do I own my website?
Yes. Your domain, content, and customer data are yours.
I am not good with software. Will I be able to use it?
Yes. We set it up, train your team, and the day-to-day mostly happens on your phone.
Do I have to sign a long contract?
No. Our agreements are typically 18 months in duration. We can adjust pricing to accommodate your business's needs.
I already have a website. Do I need a new one?
Not always. The free review tells you whether to rebuild or connect what you have.